Who am I

My name’s Matthew McMahon. 

Some call me Matt. 

Others say McMahon. 

Sometimes, it’s Matty Ice. 

Other times it’s Matthew.

For the purpose of this medium, let’s start with Matthew McMahon.

Feel free to call me any of the above or something else entirely. 

Just be cool with it.

My plan with this business is to be myself.

Basically anything is fair game.

So much of the advice in the early days of online media was about “choosing a niche” or “finding the customer avatar”.

The real niche is within. 

The individual is the customer avatar.

This sounds corny but be yourself.

Serve yourself.

Create a product for yourself.

Be the audience for yourself.

Once a creator becomes a full-time producer, instead of full-time consumer, they never work another day in their life.

It’s called being self-sufficient.

Self-sustaining.

It’s all about Being.

Love,

Matthew McMahon